- PIPELINEFX CUSTOMER SPOTLIGHT :  APPLE and MICROSOFT -

One wants the device at the center of your life, the other wants to make the device irrelevant

THE TWO TECH GIANTS ARE NOW MORE COMPLEMENTARY THAN EVER

The history of Apple and Microsoft’s relationship has often been one of direct confrontation. Whether it’s Surface vs. iPad, Zune vs. iPod, or the classic PC vs. Mac, the two American giants have often competed for the same clientele, trying to sate the same needs. Now, with Microsoft essentially conceding the supremacy of Android and iOS as the predominant mobile operating systems, there’s more room to see the best of both Apple and Microsoft in one device. A handy example of such synergy was shown off during Microsoft’s Build 2015 conference last week, with an Uber add-on for Outlook on the iPad allowing you to book a ride directly from your calendar.

APPLE'S DOING WHAT IT'S ALWAYS DONE WHILE MICROSOFT IS EVOLVING INTO A MORE GOOGLE-LIKE COMPANY

To read original published article, please visit  theverge.com